The national store is opening a new store in Skipton.
The new store will bring the British fashion and lifestyle brand to Skipton, offering clothing and accessories for men and women, alongside homeware.
White Stuff is known for its colourful prints and casual clothing, with its range including dresses, knitwear, shirts, denim, footwear and accessories.
The brand was founded in 1985 and has grown to more than 120 shops and concessions across the UK, Germany and Belgium.
The arrival comes as the retailer continues to expand its high street presence, with the company currently advertising a number of roles at its new Skipton store.
Jobs being advertised include customer host and supervisor positions, with the roles based at the Sheep Street shop.
White Stuff has stores in Harrogate, Ilkley and Leeds and is expanding into the north with the new arrival in Skipton.
There is currently no open date announced.

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