St Helen's Farm, just outside Gargrave is marking its 40th anniversary by launching a new partnership with Yorkshire Air Ambulance that could raise up to £30,000 for the charity.
St Helen's Farm, just outside Skipton, is marking its 40th anniversary by launching a new partnership with Yorkshire Air Ambulance that could raise up to £30,000 for the charity.
The Yorkshire-based, family-run goat dairy producer will support Yorkshire Air Ambulance through a nationwide customer fundraising campaign, alongside becoming a Gold Sponsor of the charity's Big Air Base Build appeal.
From 12th July, specially branded cartons of St Helen's Farm goat's milk featured a Yorkshire Air Ambulance QR code, allowing shoppers to donate directly to the charity.
The cartons are available in supermarkets including Tesco, Sainsbury's, Morrisons and Ocado, as well as through the St Helen's Farm website.
Every donation made through the QR code will be matched by St Helen's Farm up to a total of £10,000.
The 12-week campaign aims to raise funds and awareness for Yorkshire Air Ambulance, helping the charity continue providing specialist doctors and paramedics to people facing life-threatening illness and injury across the county.
Alongside the customer campaign, St Helen's Farm has pledged a further £10,000 as a Gold Sponsor of the Big Air Base Build appeal.
The appeal is raising funds for Yorkshire Air Ambulance's purpose-built Northern Air Support Unit near Skipton on Swale, which will replace its current base at RAF Topcliffe.
Founded in 1986 by Angus and Kathleen Wielkopolski in Seaton Ross near York, St Helen's Farm has grown into the UK's leading producer of goat's milk products while remaining family-owned.
Ahead of the partnership launch, Angus and Kathleen visited Yorkshire Air Ambulance's Nostell Air Support Unit to meet the crew and learn more about the charity's lifesaving work.
Angus Wielkopolski said:
"Supporting local communities has always been important to us, and Yorkshire Air Ambulance is a charity that makes a real difference to people across the county every single day.
"What makes this partnership particularly special is that it gives our customers the chance to get involved too.
"By simply scanning the QR code on our milk cartons, they can help support the Charity's lifesaving work, and we're proud to match every donation our customers make.
"Visiting the Nostell Air Support Unit and meeting the crew gave us a real appreciation of the dedication, professionalism and expertise behind every mission.
"We're delighted to play a part in supporting the future of this incredible service."
Helen Berriman, Corporate Fundraising Manager at Yorkshire Air Ambulance, said:
"This partnership is a fantastic example of how a much-loved Yorkshire brand can inspire people to support a cause close to home.
"By bringing Yorkshire Air Ambulance into thousands of homes through cartons of goat's milk, St Helen's Farm is helping introduce our Charity to new audiences while making it incredibly easy for customers to support our work.
"Every donation will help us continue bringing specialist doctors and paramedics to people facing life-threatening illness and injury across Yorkshire.
"We're incredibly grateful to Angus, Kathleen and everyone at St Helen's Farm for their generosity, and for creating a partnership that will make a lasting difference to our Charity and the people we serve."
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