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Watch: new video welcomes people back to Skipton

A new two-minute promotional video has been produced to celebrate the reopening of businesses in Skipton this week.

The short film has been created by StudioRTR on behalf of Skipton BID and will be shown on the big screen at this week's drive-in cinema at the Skipton Castle car park on The Bailey.

It features businesses across the retail and hospitality sectors as well as market stalls, tourist attractions and Craven College as the town comes to life again after months of lockdown.

Watch the video here on YouTube

Liz Smailes, Marketing & Communications Officer at Skipton BID said, “We wanted to unveil a less obvious side to Skipton and go beyond the typical destination promotion. The challenge was how to do this in a way that engaged with residents and visitors sensitively and gently as we re-emerge into society after this very difficult past year. Studio RTR have produced a wonderful result and the response from residents, businesses and the general public via social media has been phenomenal.

“To add to the quality of life, Skipton has some of England’s most scenic countryside and beautiful historic places to visit. This video gives a glimpse into little moments of life around Skipton, as seen through the lens of residents and local experts, giving visitors a new perspective and way of thinking about travel – a deeper cultural connection and hint of insider knowledge.”

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